About us
When we moved to LA we saw something we loved!
Here comfort and style go together. This city has a very special vibe, we love spending mornings on the trails on Runyon canyon and finish having a coffee or matcha.
As a couple we have always shared a passion for self-care and wellness.
As a former athlete, I always dreamed of clothes that combined performance with style. That’s why this brand was born: modern pieces designed to elevate your training and your look to the next level.
– Carlos, Founder of Howea
THIS IS HOW HOW HOWEA WAS BORN
A sportswear brand designed for the real pace of life.
We wanted a brand to go to the gym, for those who do yoga in the morning, for those of us who take our children to school, to go to the park with Romeo and India (our children) or to spend an afternoon with our friends.
And above all we wanted to build a community, people who share our values.
I love the healthy lifestyle and have found clothing to be a way to stay active without sacrificing style, especially being a mom of two young children.
– Saioa, Founder of Howea
Howea for us is an extension of who we are, a lifestyle, a community on the move. Howea was born as a philosophy of life.
With love Carlos and Saioa ♡