We
When we moved to LA we saw something we loved!
Here comfort and style go hand in hand. The city has a very special vibe, we love spending the morning on the Runyon canyon trails and then having a coffee or matcha outdoors.
As a couple we have always shared a passion for self-care and wellness.
I’m a lover of a healthy lifestyle and found comfortable clothing a way to stay active without sacrificing style, especially as a mom of two young children.
– Saioa, Founder of Howea
THIS IS HOW HOWEA WAS BORN
A sportswear brand designed for the real pace of life.
We wanted a brand for going to the gym, for those who do yoga in the morning, for those of us who take our children to school, for going to the park with Romeo and India (our children), at the supermarket or in an afternoon with our friends.
And above all we wanted to build a community, people who share our values.
as a FORMER SPORTSMAN, I DREAMED OF CLOTHING THAT COMBINED PERFORMANCE AND STYLE. THAT’S WHY HOWEA WAS BORN: COMFORTABLE, FASHIONABLE AND READY TO TAKE YOUR TRAINING AND YOUR IMAGE TO THE NEXT LEVEL.
– Carlos, Founder of Howea
Howea for us is an extension of who we are, a lifestyle, a community on the move. Howea was born as a philosophy of life.
With love Carlos and Saioa ♡